(Paddy Energy)
This summer, money-strapped Farnborough FC have been unsure if they might find a way begin their Convention South marketing campaign. The sixth-tier Hampshire side were contemporary out of administration and needed to post a £100,000 bond before the league would allow them to play.
At the eleventh hour, Paddy Power kindly stepped in and offered to pay the debt, however like a stereotypical mafia boss, the attention-looking for bookmaker needed a favor in return: they assumed naming rights of the stadium and made all the players change their names to these of football legends. Cue hilarious photograph opps with a group made up of Leo Messi, David Beckham, Maradona and Johan Cruyff.
Sadly, not even a publicity-stunt rescue from an Irish bookie could get the season off to a flying begin. Farnborough had their first few league matches postponed, with the league insisting they still had not met the relevant standards.
But now there’s excellent news — after missing their first 5 Conference South matches, Boro have finally been cleared to play. They had been solely allowed to reassume enterprise, however, if the players all modified their names again.
Judging by their sharp-tongued press release, Paddy Power aren’t completely satisfied that their stunt has been quashed:
Farnborough FC have finally been re-admitted into the Skrill South in the present day, however will probably be without the likes of ‘new signings’ David Beckham, Lionel Messi and Pele as Soccer Conference killjoys failed to overcome a catastrophic sense of humour failure.
Despite bringing waves of constructive publicity to the division and gaining Farnborough FC new followers from all around the world, the spoilsport directors of the Conference refused Farnborough FC entry to the league except the famous names have been dropped. Right now it was confirmed that, following the workforce changing their names again, Farnborough FC are again within the Skrill South.
In a turbulent couple of weeks following the sponsorship announcement, the cowardly Convention hit Farnborough FC with a wall of bureaucratic barriers in an try to derail their admission to the league – despite Farnborough’s sterling recovery from administration. Working alongside the club, Paddy Power fought to make sure that all financial conditions were met, nevertheless it turned obvious that the legendary names had been the real bone of contention.
One would imagine Farnborough fans are relieved to have swerved the entire identify-change publicity debacle, however a cursory look at their forums suggests they are too preoccupied with the delight of being rescued from the precipice of extinction to offer it a lot thought.
Until the point the place Paddy Energy converts the stadium into an aquarium and insist they discipline a team of otters and sea lions, the yellows will dwell to combat another day.
Non-league side boasting Messi and Beckham couldn’t start season until they abandoned name-change stunt
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