Cardiff City employees wearing Everton shirts. (@CardiffCityaway)
Newly promoted to the Premier League, Cardiff Metropolis are attempting to encourage away followers to go to their 4-yr-previous Cardiff Metropolis Stadium by making them really feel like one thing more than undesirable cattle that ought to be treated suspiciously. To do that, they’ve taken matchday hospitality to the acute in an effort to convince away supporters that they’ve entered a bizarro world model of their residence floor. In Wales.
From PremierLeague.com:
In a bid to attract extra visiting fans, Cardiff have created an away end designed to make them feel at home. On arrival on the away automobile park, right next to the away end, followers are greeted by a “matchday assistant”, who provides them all the knowledge they need. As soon as inside the ground, fans are served foods and drinks by staff carrying their own crew’s house shirts, that are later introduced to a lucky few. The meals that followers are served has included native delicacies. Last season, Middlesbrough followers, for example, had been treated to plates of Parmo, their favorite deep-fried chicken in breadcrumbs with a cheese sauce. [...]
“We respect South Wales just isn’t essentially the most accessible of locations,” Gorringe informed The Independent. “It is a trek for everybody. You are looking at £100 minimum for a time out at soccer nowadays. We would like them to know we worth them for coming.”
In addition to having workers wear the visiting membership’s shirts offering native delicacies, Cardiff — who’re unbeaten of their two residence matches against Man Metropolis and Everton this season — also provide a digital away fan information, play highlight movies of the day’s opponents in the away end and put up membership particular posters thanking followers for traveling the precise distance of their journey. Additionally they plan to construct a stage within the away finish so a band can play visiting supporters’ songs of selection. Briefly, they’re doing everything however providing free colonoscopies (coming 2015!).
And it appears to be working. On their option to successful the Championship final season, ticket sales for the away end increased 15 percent. Plus, it is cheap to assume that fan hassle is much less seemingly after they charge like they’re being treated with respect and as visitors at a sport as an alternative of enemy combatants.
Cardiff City make away end feel like home ground for traveling fans
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